“ To appreciate
the power of epidemics, we have to abandon expectation about proportionality.
We need to prepare ourselves for the possibility that sometimes big changes
follow from small events, and that sometimes these changes can happen very
quickly.”
Modern culture
has a way of enhancing these trends through various forms of communication, on
and off the web.
The Tipping Point
by Malcolm Gladwell does an amazing job exemplifying the enhancement of trends.
His belief in the three rules of epidemic, which ultimately defines the idea of
the tipping point where the tipping point is the climax of a trend. The three
rules of epidemic, the Law of the Few, the Stickiness Factor, and the Power of
Context.
It’s no shy of
presenting itself everyday. We can all admit to doing it. From contagious yawns
to fashionable Hush Puppies. It's infectious and the epidemic of trends is hard
to get around.
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